CRM Systems in German Hospitals: Illustrations of Issues & Trends

نویسندگان

  • Mahesh S. Raisinghani
  • E.-Lin Tan
  • Jose Antonio Untama
  • Heidi Weiershaus
  • Thomas Levermann
  • Natalie Verdeflor
چکیده

EXECUTIVE SUMMARY German public hospitals face governmental and regulatory pressures to implement efficiency and effectiveness metrics, such as the classification of a Diagnosis Related Groups (DRG) system, by the year 2005. The current average patient stay of nine days in German hospitals is relatively high compared to France with 5.5 days and USA with 6.2 days. CRM will help increase customer satisfaction, loyalty and retention. Multiple IGI PUBLISHING

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عنوان ژورنال:
  • J. Cases on Inf. Techn.

دوره 7  شماره 

صفحات  -

تاریخ انتشار 2005